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Your Business, Your Money (YOBIZMO)
Project type
Branding, Website, Program Launch, Community Engagement
Date
January 2024
Client Problem:
As a newly established organization, YOBIZMO aimed to support aspiring entrepreneurs and artists in the community, but they needed a strong foundation to get started. They required a distinct brand identity and a user-friendly website to effectively communicate their mission. Additionally, they needed strategic guidance to launch and manage their flagship program, the Learn and Earn Fellowship, designed to empower individuals to start and grow their businesses. Building community engagement was also crucial to gaining support for their initiatives.
Key Issues Identified:
- Lack of Brand Identity: Being new, YOBIZMO needed a cohesive brand identity that would resonate with emerging entrepreneurs and artists.
- Absence of a Functional Website: They required an engaging website to serve as a central hub for information, resources, and updates.
- Program Launch and Management: The successful launch and management of their Learn and Earn Fellowship needed a well-structured approach and effective communication.
- Need for Community Engagement: As a new entity, YOBIZMO needed to build community awareness and support to amplify its impact.
